Catherine Angai discusses how to make behavioural science less WEIRD (Western, Educated, Industrialised, Rich, and Democratic).
Despite only representing a small minority of the global population, most people who participate in behavioural science studies are from Western, Educated, Industrialised, Rich, Democratic (WEIRD) backgrounds. These studies lead to an understanding of human psychology and behaviour specific to these ‘weird’ research subjects that does not represent the diversity of human experience.
So how do we do the important work of widening participation in behavioural science? In this talk, Catherine Angai will tackle this question from the Nigerian perspective, drawing on her career as a lawyer and consultant in behavioural science and development.
About the speakers
Catherine Angai is a lawyer and behavioural science and development consultant. With a rich professional history spanning more than fifteen years, her expertise lies in the thematic domains of governance, accountability, citizen participation, elections, and human rights protection. Her extensive experience includes nearly a decade of dedicated service with the Open Society Initiative for West Africa, where she was instrumental in the design and execution of projects across the West African region in countries such as Nigeria, Niger, and Mali. In addition to her consultancy work, Catherine is a Doctoral Researcher at the Institute of Development Studies, University of Sussex, where she conducts research at the intersection of behavioural science and international development.
Bridget Gildea is the founder of the Curiosity Incubator | Accelerator for Good, which aims to create novel, innovative – and critically, practicable and testable – solutions to the world’s most pressing problems. In Cambridge, she is a Visiting Scholar at the Intellectual Forum, Jesus College, and Member of the Board of Advisors for the Cambridge University Behavioural Insights Team. As a Consultant for Public Good, Bridget works at the nexus between technology, behavioural insights (BI) and public policy, including applying behavioural science approaches to learning and skills and knowledge acquisition, thinking about the future of work and social justice, and creating applied learning programmes and strategy for the UCL Institute of Innovation & Public Purpose.
More Cambridge Listings MORE
Rise Up: Resistance, Revolution, Abolition
Drawing on new research, Rise Up tells the multifaceted story of the fight to end transatlantic slavery, its…
Rise Up Listening Salons
Take a deep dive into the themes of our Rise Up exhibition at our series of listening salons…
Rise Up Listening Salon – April 8
Take a deep dive into the themes of our Rise Up exhibition at our series of listening salons…
The Rebel From Wisbech
In this lunchtime lecture, join Sarah Coleman – former Articles for Change Project Curator at Wisbech & Fenland…
Rise Up Listening Salon – April 15
Take a deep dive into the themes of our Rise Up exhibition at our series of listening salons…
Meet the Artist: Keith Piper
On Thursday, April 17, 2025, the Fitzwilliam Museum in Cambridge will host “Meet the Artist: Keith Piper,” a…
Zine Making Workshop: Jade Pollard-Crowe
Join us for a hands-on zine making workshop with art-activist and creative freelancer Jade Pollard-Crowe. Jade’s socially…
Meet the Artist: Karen McLean
British contemporary artist Karen McLean talks about her powerful work Ar’n’t I a Woman! (2021), on display in…